Marketing Plan – Purpose, Elements, and Design
Marketing is a cornerstone in the success of any organization. However, successful marketing is not as wide spread in large part due to the lack of a marketing strategy and marketing plan. To ensure...
View ArticleThe Product Life Cycle
Humans and animals have standard life cycles—a series of stages of living that each passes through before death. For people, these phases could include infancy, childhood, adolescence, adulthood, and...
View ArticlePricing Strategies
One of the most crucial aspects of developing a marketing strategy is determining an approach to pricing. A company could have a great product and a fantastic promotion campaign, but could still fail...
View ArticleClassification of Products and Services
Clearly no two products are exactly alike and therefore each merits a unique marketing strategy. However, certain products carry similar characteristics in terms of price level, similarity between...
View ArticlePersonal Selling
Collectively, as a society, we are provoked everyday to buy something for various reasons. For instance, we see an ad on TV for a car; we’ll go into the dealership and grab some information about the...
View ArticlePlanning and Evaluating Business Advertising
Planning advertising for any business is nothing to be taken lightly. Advertising, after all, is the method by which a business gets its message out to the world. How, and how well, a business...
View ArticleConsumer Behavior
Consumers play an integral part in the marketplace. They are the ones who purchase the products and, often times, they inform the kinds of products that are produced by other groups. This is where...
View ArticleEthical Issues in Marketing
Ethics are a code of values and principles that govern the actions of a person regarding what is right versus what is wrong. They determine our behavior when we are faced with a moral dilemma and are...
View ArticleFundamentals of Marketing
Marketing is a word often thrown around as an umbrella term for a wide variety of functions within organizations, ranging from the running of social media accounts to inside sales, and anything in...
View ArticleWorking With Segments and Target Markets
Have you ever wondered how big and small companies gather their customer base? With all the people in the world, how do companies select to whom market? Larger companies use mass marketing to market...
View ArticlePersonal Selling
Collectively, as a society, we are provoked everyday to buy something for various reasons. For instance, we see an ad on TV for a car; we’ll go into the dealership and grab some information about the...
View ArticlePlanning and Evaluating Business Advertising
Planning advertising for any business is nothing to be taken lightly. Advertising, after all, is the method by which a business gets its message out to the world. How, and how well, a business...
View ArticleConsumer Behavior
Consumers play an integral part in the marketplace. They are the ones who purchase the products and, often times, they inform the kinds of products that are produced by other groups. This is where...
View ArticleEthical Issues in Marketing
Ethics are a code of values and principles that govern the actions of a person regarding what is right versus what is wrong. They determine our behavior when we are faced with a moral dilemma and are...
View ArticleFundamentals of Marketing
Marketing is a word often thrown around as an umbrella term for a wide variety of functions within organizations, ranging from the running of social media accounts to inside sales, and anything in...
View ArticleWorking With Segments and Target Markets
Have you ever wondered how big and small companies gather their customer base? With all the people in the world, how do companies select to whom market? Larger companies use mass marketing to market...
View ArticlePersonal Selling
Collectively, as a society, we are provoked everyday to buy something for various reasons. For instance, we see an ad on TV for a car; we’ll go into the dealership and grab some information about the...
View ArticlePlanning and Evaluating Business Advertising
Planning advertising for any business is nothing to be taken lightly. Advertising, after all, is the method by which a business gets its message out to the world. How, and how well, a business...
View ArticleConsumer Behavior
Consumers play an integral part in the marketplace. They are the ones who purchase the products and, often times, they inform the kinds of products that are produced by other groups. This is where...
View ArticleEthical Issues in Marketing
Ethics are a code of values and principles that govern the actions of a person regarding what is right versus what is wrong. They determine our behavior when we are faced with a moral dilemma and are...
View Article
